Giacomo Sperone Spa was founded in 1911 by Antonio Sperone Sr., who started a craft made production of Vermouth and fortified wines in a small cellar just outside Turin. Those were heroic times when goods were delivered on carts pulled by horses.

In 1983 the Sperone family opened another canteen, Tenute Neirano, in the Asti area; surrounded by 25 hectares of vineyards, Tenute Neirano activity is centred on the production and bottling of high quality wines from the Piedmont area.