TASTING NOTES: Cynar is dark brown in color, has a bittersweet flavor. TECHNICAL NOTES: Cynar can be drunk as either an aperitif (generally over ice), or as a cocktail (mixed with soda water and lemon or orange slice, or with cola, tonic water, or bitter lemon soda). Europeans often mix it with orange juice, especially in Switzerland where Cynar and orange juice is a very popular combination. A variation of the Negroni cocktail uses Cynar in place of Campari. Because of its artichoke component, Cynar is also regarded as a digestive.