Alfredo Prunotto a renowned wine-maker who worked for the most prestigious wineries of the time, took over in 1923, the Cantina Sociale (Wine of the Langhe area Cooperative) founded in Alba in 1904. Thanks to Alfredo and his wife’s great passion, the Prunotto winery soon became famous, exporting its wines throughout the world. The company was taken over in 1989 by the Tuscan winery Antiniori, keeping up the excellent level of quality.