Tartufi Morra

Tartufi Morra was established in Alba in 1930. Founded by Giacomo Morra, it was the first company to market and offer products made with the Alba White Truffle, the renowned Tuber Magnatum Pico. And it is thanks to Giacomo Morra that the White Truffle became a favourite on the tables of connoisseurs all over the world. He was behind the creation of the International Alba White Truffle Fair, which still attracts connoisseurs, visitors and tourists from every corner of the globe.